Perfectly interpreting the spirit of integration between OTT and OTA functionalities, the new app enables unprecedented functions for OTA TV, such as the delivery of additional information regarding news anchors in the “Meet the local news team” navigation node, access to QR coded additional content and dynamic local weather forecast.įor OTT viewers, the app provides even more additional content such as access to on-demand local news clips. Additional content for Over The Air and Over The Top viewers
The app is self-consistent and works on a TV browser without the need for a broadband connection, providing extended navigation to TVs that are connected to the internet. The Broadcast App (BA) leverages ATSC 3.0 technology and innovative integrations to provide viewers with dynamic content both via Broadband (OTT) and Broadcast (OTA) connection. Fincons Group stepped in to help them develop a revolutionary app that was so successful it won the 2021 NAB “Product of the Year” award. To stay ahead of the game TelevisaUnivision, the leading Spanish-language media and content company in the U.S., wanted to develop an app to enable personalization of viewer experience over both broadband connected and linear TV. The broadcast market is undergoing significant change under the impulse of new competition from pure OTT players and the introduction of new standards such as ATSC 3.0.